Nidhi Kalra is a multi-talented individual who is passionate about fit gastronomy and runs a boutique and craft food brand called 'Passion in a Bowl,' known for its culinary workshops and artisanal muesli, Magic Muesli. She also leads a successful recruitment venture called 'Its All About People' (ITAAP), focused on aligning people's careers with their interests and strengths. During COVID, ITAAP launched 'ITAAP Collective,' a pro-bono initiative connecting out-of-job candidates with hiring companies to help revive the micro economy. The brand has gained recognition and partnerships with global FMCG firms and unicorns.
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